Video marketing has become the one of most popular marketing methods for entrepreneurs today. Talking head videos have increased in number as people have found them easy and affordable to create and engaging with viewers. Here are 2 tips to creating a convincing talking head video
- Eye Contact- eye contact is the number one factor for a successful talking head video. Just as you would normally look straight at a person during a conversation, the same applies when creating a video. You want to look straight into the camera instead of at your notes, desk, wall or other surroundings. When you don’t look straight into the camera, you look uncomfortable, disinterested and sometimes suspicious. Please note, however, that looking straight into the camera does not mean just staring without even blinking. That only makes you look unnatural and also unsettles your viewers. If you tend to get nervous, it helps to just relax, get comfortable and pretend you’re talking to a friend you have known all your life.
- Be Natural- one of the most common mistakes people make when shooting a talking head video is trying to act like someone else. For example, if they are shooting a sales video they think they need to a hyper and bubbly salesperson. That’s okay if that is your natural personality, but if its not you’re not going to be able to pull it off and it will appear phony. If you are a natural extrovert, be one and if you are a natural introvert, use that to your advantage. If you like giving stories, use storytelling as part of your content. If you are a more straight-to-the point sort of person, let that shape your video. It’s always best to just be yourself because your viewers will appreciate your honesty.