The good news is that once you’ve come this far, and you
don’t think you can handle thinking about marketing for
one more minute,you don’t have to. This is the point where
you can take all the information about your basic plans and
ideas about marketing,and all of the pertinent information
about your company, and hand it over to your actual marketing
Now the trick is just finding one. Just like when you’re
looking to hire anybody else for your business, you need to
start by doing some digging, and then scrutinizing every
Look for small businesses that have marketing ideas that
appeal to you. You don’t need to go in and directly ask the
owner who handles their marketing, but you can look for small
signs, such as a marketing company’s logo or name inside
certain pieces of brochures,pamphlets, or other marketing
materials. If you know any of the small businesses in the area
and feel comfortable asking,you can ask them outright who does
their advertising, or if they hired a consultant, and start
your list of names that way.
The other good news is that most marketing consultants today
know that the Internet is the best budget-friendly way to reach
a huge group of people in a short amount of time. For this
reason, most marketing consultants today will have a website.
So doing a simple search in your browser for
‘marketing consultants’ is going to yield you a huge listing of
results. You can narrow it down even further by adding your
location and you’ll still get hundreds of names.
This is a great way to look for a marketing consultant for your
business too, because consultants often use their own website
to show off their marketing and web design skills, so you can
really get a feel for what their marketing vision is and how
they could work for your small business.
If you’re still having trouble finding a good-sized list of
names of marketing consultants, you can always check your local
Yellow Pages. Just look under “Marketing Design Firms” or other
related category and there too, you should also get a list of
names. And, they’ll all automatically narrowed down into
consultants that work in your area.
Once you have your list of potential marketing consultants
for you,you can then start calling around and setting up
interview times,or just beginning the interview then over the
This will most likely depend on how much time each marketing
consultant will have at the time you call. Just in case, have
a list of questions ready that you can ask. These questions
will provide more insight than any website ever will, when it
comes to making sure the marketing consultant you hire is right
for you, is worth the cost,and will benefit your company.