Cell phones have all but replaced landlines, and while they’re not likely to replace the desk top computer completely, (at least any time soon) hand held and smaller devices are likely to replace many personal computers as they become more user friendly. As an Internet marketer your job is to stay on top of your market, keep asking, keep testing, and find out if you need a more mobile friendly website now before you’re left behind.
Some things to remember about mobile content marketing is that as of today, mobile phones are not computers, at least yet. There are some limitations such as:
Screen size – They’re small. Very small. While they are getting bigger in terms of what cell phones used to have for screen sizes, compared to our giant monitors on computers they’re tiny. This is something that must be taken into consideration when developing content for a mobile device.
Input method – No matter how great we think we are at text messaging, punching in text and navigating menus on a cell, never mind a website, is a lot harder on a cell phone. Make navigation as simple as possible.
Multiple Platforms – Unlike with the Internet which tries to have some standards in terms of languages and coding, there still aren’t any standards for mobile devices. The types of mobile content that your visitors can see and interact with is limited by the type of cell phone or mobile device that your potential client uses.
Your first step is to narrow down your choices of which platform to consider by surveying your site visitors to find out what most of them use. Then focus your mobile content efforts on that device or find out which platforms hold the most market share now. You can bet that is probably the iPhone and the Android and focus on delivering content to that device.