Local Business Online Marketing Success

LOCAL BUSINESS SUCCESS

We can always get inspired and understand things better by reading success stories of other people we can identify with and that’s why I decided to round up a few stories about fellow local business owners who have successfully boosted their business even in this time of recession.

Caminito Argentinian Steakhouse, Northampton MA

This steakhouse has increased sales by 30% in one year, compared to a negative industry average of 15%. They have used various social media avenues such as-

  • Their own cooking blog loaded with videos and photos with links to other social media sites like Twitter, Facebook, Linkedin, FriendFeed, Flickr and Delicious
  • Their own YouTube Video Channel

Most importantly they monitor their web marketing using Google Analytics, news and alerts and use it to gain ideas to improve their products

Martell Home Builders

This company specializes in building new homes and sells 80% directly to buyers without the use of real estate agents. Their clients can monitor the status of their home projects by logging in to the site and receiving Twitter updates from the building contractor. Martell also runs an entertaining blog and tweets clients on important news in the industry.

Danny’s Meat & Catering, Racine MI

Short on cash, Dave decided to use affordable email marketing. He got people to sign up for a free email newsletter, by using a creative free gift offer as an incentive: free birthday steaks. In six months he grew his list from 30 to over 2000 subscribers, increased sales by 15% and reduced marketing costs. His creative marketing approach has generated free publicity after being featured on Fox 6 News.

Blenz Coffee, Vancouver, British Columbia

This chain of coffee shops used a social media sites’ search box for localized market research. Using Twitter’s advance search, they were able to find people within a 10 mile radius of their shops who tweeted about coffee –related terms. They then invited them to their coffee shops and also set up meetings with influential coffee bloggers. They have seen increased foot traffic and sales and were recognized as one of the top marketers during the 2010 Winter Olympics. 

Wiggly Wigglers, Herefordshire, UK

A gardening business located in a rural, farming community that has achieved global recognition and awards from the likes of Dell for its social media strategy that is run by the farmers wife called Heather! They have an active blog, 2000 member Facebook Group, tweet a great deal, have a YouTube Channel, a Wiggly Cinema and to top it all off, a weekly iTune Podcast that has thousands of listeners all around the world and that has received 5 star reviews. Not bad for a company that deals with a topic as ordinary as farming and biodiversity.

All these stories just go to prove that your local business can leverage the power of online marketing in ways that are relevant to your niche and suitable to your budget. Online marketing has leveled the business playing field so that you can compete with the “big dogs” in your industry for a fraction of the costs and get a slice of the pie.

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About Richard Butler

Richard Butler has been marketing online since 1993. As well as having generated "affiliate" income, he also provides "done for you" solutions for small business owners & entrepreneurs: http://goTBMS.com and has his only Web Hosting solution: http://BritHost.net He has also used his online skills in his Real Estate Investing business, where he is well known as the "video marketing" expert. http://VideoDominationSystem.com http://RichardButler.biz

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