In Part 1 of this article series, we look at the first 5 benefits of video marketing that related to higher conversion rates and higher engagement from website visitors. In Part 2, we look at 5 more benefits of video marketing.
- Personal levels of engagement- online marketers are often accused of being faceless and impersonal. Video marketing helps to solve this problem as it allows you as a business owner to connect on a personal level with your audience. They get to know how you look, how your voice sounds, your character, sense of humor, your outlook and approach, amongst so many other features. Video marketing really works well for businesses that are service-oriented as people like to do business with people they like, know and trust.
- Traffic to your Website- video marketing is a fantastic way to drive traffic to your website. If you have just set up a new website or your current website lacks a lot of traffic, you can produce quality and content rich videos, upload them to public sharing sites like YouTube or to your social media accounts like Facebook and include a strong call to action that drives viewers to your website.
- Speed- video marketing is one of the easiest and fastest ways to create content for your business website. With simple, readily available and inexpensive equipment, one can easily create a 5 minute video for your business.
- Helps your SEO – if you’ve been struggling to rank your site better for certain keywords, video can help you achieve better rankings because video rankings are less competitive yet contribute to a websites overall ranking. Plus, after submitting a video to a site like YouTube, it can easily get high rankings in a day or two or sometimes in a matter of hours.
- Builds Trust- by continually producing videos and getting your face out in front of your customers and prospects, you can easily create a higher level of trust than with other forms of content creation. As people get used to watching your videos and seeing you on screen, they feel they are actually getting to know you better and feel comfortable trusting you when you make a sales pitch leading to higher conversion rates.